Know Your Audience
Who do you want your video to address? Many times my clients will say, “it’s such a broad clientele. I think the video should be broad as well”. A broad video might be nice as an overall profile option, but if you really want to get the most bang out of the video, you should keep the video focused. Perhaps you need more than one video. Multiple videos will be able to focus on a variety of situations and audience demographics.
The Script
The script will tell your story. While you know your business, conveying those ideas might be difficult. Having a professional script writer work with you can help you be clear, concise and creative.
Who Will Be in Your Video
Who will be in the video? You might want to consider hiring talent. If you are the face of your business, then it may not be appropriate. But when it is an option, hired talent can create the professionalism that your business demands.
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Makeup and Wardrobe
You will want to consider this important detail.
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Location / Place
Where will the filming take place? Will you need a studio with a green screen? Will you need multiple locations? Will you need special equipment to capture the moment?
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FAQ - What Should Be Considered?
When deciding on a video, many elements need to be considered, including reason, concept, audience, script, talent, wardrobe, location, camera package, and audience. Do not get overwhelmed! The Quickbloom Team has you covered. Having the logistical and technical expereince, we will make sure your production runs smoothly and on budget.